Blueprint Marketing — Local SEO, Web Design & Social MediaBlueprint Marketing
C / Case Studies

Real clients. Real numbers.

From cleaning companies to trade businesses — here's what happens when proper SEO foundations meet a business that's ready to grow.

Cleaning Services

Clean Aura Collective Ltd

+317% increase in website traffic within the first month

Website DevelopmentSEO StrategyGoogle Business Profile Optimisation

+317%

Website traffic

Within the first month after launch.

↑

Local Map Pack visibility

Stronger presence for nearby cleaning searches.

↑

Enquiries & booked jobs

Targeted traffic converted directly into new work.

Positive ROI

From day one

Returns generated quickly from newly acquired business.

The Challenge

Clean Aura Collective Ltd had strong potential but lacked the digital foundations needed to grow organically. Their website functioned more like an online brochure than a lead-generation tool — no high-converting structure, no targeted service pages, no location-based SEO, and minimal search visibility.

The Strategy

Phase 1 — Website Redevelopment

We rebuilt the website from the ground up: professionally designed to match the brand, with clear calls-to-action throughout, service pages targeting relevant cleaning keywords, location-focused SEO pages, and a mobile-first, fast-loading architecture built to convert visitors into paying clients.

Phase 2 — Google Business Profile Optimisation

Alongside the rebuild we optimised the Google Business Profile — improving business information accuracy, optimising service categories, enhancing profile content, and strengthening presence within Google's local Map Pack.

"Clean Aura Collective Ltd transformed its online presence from a basic brochure-style website into a legitimate lead-generation tool — with a professional presence, improved local visibility, and a scalable foundation for future growth."

Trade & Service-Based Business

MJ Mena

+452% increase in website traffic — ROI achieved within 3 jobs

Website RedevelopmentSEO StrategyLocal SEOGoogle Business Profile Optimisation

+452%

Website traffic

SEO-focused structure and local optimisation drove substantial organic growth.

↑

Search visibility

Appearing for more relevant local and service-based searches.

Consistent

Inbound enquiries

No longer dependent solely on referrals.

3 jobs

To achieve ROI

Full return on investment after just three new jobs.

The Challenge

MJ Mena was heavily reliant on repeat customers and word-of-mouth referrals. The existing website was non-functioning and outdated, with no real ability to rank on search engines, no structured SEO strategy, no targeted service or location pages, and limited visibility in local search results.

The Strategy

Phase 1 — Full Website Redevelopment

We rebuilt the website from the ground up with a strong focus on SEO structure, user experience, and conversion optimisation — complete redesign aligned with the brand, SEO-focused architecture, clear conversion-focused CTAs, mobile-friendly high-performance design, and content strategically written around search intent.

Phase 2 — SEO Content Structure

We developed and structured over 20 SEO-focused pages targeting relevant services and local search terms — service-specific SEO pages, location-targeted pages, keyword-focused content strategy, on-page SEO optimisation, and a strong internal linking structure.

Phase 3 — Local SEO & Google Business Profile

To accelerate early momentum we provided one month of Local SEO and 30 days of Google Business Profile optimisation — strengthening local visibility, improving map rankings, and increasing discoverability for nearby customers.

"MJ Mena transitioned from having little online visibility to operating with a professional, fully functioning website, stronger local search visibility, SEO-driven traffic growth, and a system built to generate leads consistently."

More results

More from the portfolio.

The following results are from anonymised client engagements. Industry and location are shared; business names are withheld at the client's request.

Leicester (LE2)

Boiler & Heating Engineer

From page 4 to first-page across every emergency keyword in 4 months

Single-van engineer in south Leicester. Started at #38 average position for emergency boiler keywords. Hit top three in the map pack within 90 days, hired a second engineer in month 5, ran at full diary by month 7.

+312%

Organic traffic

Top 3

Map-pack rank

3.2×

Tracked calls

Nottingham (NG2)

Independent Salon Owner

Bookings tripled in the first quarter after a website rebuild

A West Bridgford salon with strong reviews but a website that converted poorly. We rebuilt the site around the searches her customers were actually using and added a tracked online booking flow. Bookings tripled in Q1.

+296%

Organic traffic

+3.1×

Online bookings

<1.8s

Page load (LCP)

Melton Mowbray (LE13)

Family Roofing Firm

Service-area architecture covered 18 villages in 9 months

A two-team roofing firm based in Melton with strong reputation but limited online presence. We built service-area pages for 18 surrounding villages and a structured emergency-keyword cluster. By month nine, ranked top-three for the high-intent emergency searches across the entire LE13/LE14 area.

18

Villages ranked

+82%

Booked jobs

4.1×

Tracked calls

Methodology

Tracked calls. Tracked forms. Tracked rankings.

Every result on this page is built on real, attributable data — tracked phone calls, tracked form submissions, verified organic rankings, and Google Business Profile insights. We don't report on impressions or share-of-voice. We report on the only thing that matters: booked jobs.

Book Your Free AuditSee aggregate results

  • Traffic & rankings

    Google Search Console, verified rank-tracking against the agreed keyword set.

  • Phone calls

    CallRail or equivalent — every call tied back to the page and keyword that drove it.

  • Form submissions

    On-site analytics with UTM-based source attribution.

  • Conversion rate

    Before/after measurement on tracked landing pages with a 90-day minimum sample.

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