Show up where your customers already are. Consistently. On-brand.
Done-for-you Instagram, Facebook and TikTok management that builds trust between jobs — so when people are ready to buy, your business is the one they already know, like, and remember.
FIG. 04 / Social content & community management
What Social Media Management actually does for your business.
Social media isn't about going viral. For a small business or trade, it's about being present, consistent, and recognisable in the places your customers already spend their time — Instagram, Facebook, TikTok.
We take social media management completely off your plate. We plan the content, write the captions, design the graphics, edit the short-form videos, schedule the posts, and reply to comments and DMs — all on-brand, all on-strategy.
The result: a feed that builds trust, generates enquiries, and stops you ever having to think about "what should I post today?" again.
Trust between jobs
Most local-service customers research before they call. Even if they find you on Google, they'll often check your Instagram or Facebook to see whether you're real, whether your work looks good, and whether they can picture you in their home or business.
An empty feed, or one that hasn't been updated in six months, costs jobs. A consistent, professional feed full of real work and real people earns them. The bar isn't viral content — it's just being present and present-tense.
Done well, social also feeds back into your local SEO: more brand searches, more direct traffic, more reviews, and an easier path to ranking your Google Business Profile.
On-brand. On-strategy. On a schedule.
We start by spending a couple of hours with you to lock down the brand voice, the visual style, and the kind of work you want more of. From that we build a monthly content calendar mapped to specific business goals — visibility, trust, lead generation — instead of posting just for the sake of posting.
Each month we deliver a planned mix of: real job content (photos and short videos of your work), educational posts (the things customers always ask), behind-the-scenes (the people behind the brand), and social proof (reviews, before/afters, testimonials).
We schedule everything across Instagram, Facebook and TikTok, and monitor comments and DMs. Real enquiries come straight to you. Spam, low-effort questions and casual chat we handle ourselves so your inbox stays clean.
Less than you'd think
We ideally need a batch of raw photos and short clips from your work every four to six weeks. That's a 30-minute job for most clients — phone in pocket, snap a few "before" and "after" shots, send them to us. We do the rest.
If you can do a 30-minute on-site filming session once a quarter, even better. Most of the highest-performing reels we cut for clients come from a single morning of footage stretched across three months.
Beyond that, you carry on running the business. We handle the rest.
Every piece, listed. Nothing hidden.
A clear scope from day one — so you know exactly what you're paying for and exactly what we're delivering.
Monthly content plan
Mapped to real business goals — visibility, trust, lead generation — instead of posting for the sake of posting.
On-brand graphics & captions
Designed in your brand colours, written in your voice. People should recognise your post before they see your handle.
Short-form video editing
Reels and TikToks edited for the scroll — captions burned in, hooks up front, your work front and centre.
Scheduled posting across platforms
Instagram, Facebook, and TikTok — published at the right times, every week, without you having to lift a finger.
Community management & lead DMs
We respond to comments and direct messages on your behalf, qualify leads, and pass hot enquiries straight to you.
Monthly engagement & growth reports
Followers, reach, engagement, leads — the metrics that actually link back to enquiries, in plain English.
The numbers that actually matter.
These are the outcomes our clients track from this service — tied directly to enquiries, bookings, and revenue.
+220%
Average follower growth
Typical 6-month uplift across managed accounts in trade and local-service industries.
5×
Engagement vs. self-managed
Replies, saves, and shares vs. typical owner-run accounts.
Daily
Consistent posting cadence
No more dry spells — your feed stays active even on your busiest weeks.
The questions owners ask first.
Don't see your question here? Drop us a message — we reply within one working day.
Do I need to send you content every week?
Ideally we shoot a batch of raw content (photos and short clips of your work) every 4–6 weeks. We handle everything else — editing, captioning, scheduling, posting.
Which platforms do you cover?
Instagram, Facebook and TikTok as standard — these are where most local-service customers spend their time. We can add LinkedIn or Pinterest if it makes sense for your industry.
Will you reply to DMs and comments?
Yes. We monitor and respond to comments and DMs in your tone of voice, qualify any leads, and pass real enquiries directly to you so nothing slips through.
Do you run paid social ads?
Our core service is organic social — the unpaid posting, content and community work. If paid ads are right for your business, we'll discuss a separate scope and recommend honestly whether they make sense.
How is this different from just a social media "agency"?
Most agencies running social for trades are content-mill setups churning out generic carousel templates. We build a content strategy specific to your trade, with real footage from your real jobs, edited by people who understand the trade. Less of it, and better.
Specialists in your industry.
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Book a free, no-obligation 30-minute strategy call. We'll audit your current presence and show you exactly what to fix first.