Google Business Profile Optimisation
Your website is the shop floor. Your Google Business Profile is what gets people through the door.
The shop floor and the front door
Search for a local service on a phone — "plumber near me", "gardener in town" — and the first thing you see isn't a website. It's the Map Pack: three listings with ratings, photos and a call button, filling the screen before a single organic result.
Our job is to get you into those three and keep you there, for every search worth having across your coverage area. Not paid ads and not a temporary boost — an organic position that compounds month on month and costs nothing per lead.
It's the second part of your blueprint. Your website is where the sale happens; your profile is what puts you in front of the person about to make it.
Your website is the shop floor
Where the decision gets made — whether you'll turn up, do the job properly and charge what you said. No amount of interior design helps if nobody walks past.
Your Google profile is the front door
What puts you on the busy street in the first place — in front of somebody at the exact moment they're looking, before they've reached anybody's website.
Businesses · Map Pack
Those three slots are, for most searchers, the entire shortlist. Everything below them is the greyed-out part of the picture.
Source: BrightLocal Consumer Search Behavior Report, 2026 (1,227 consumers)And it's decided quickly.
Getting onto the shortlist is half of it. The other half is what happens in the next few minutes — and both figures below come from named, published research, sourced underneath each one.
decide in under 30 minutes
Three quarters of people pick a local business within half an hour of starting to look, and 28% decide in under five minutes. There is no second window — you are either visible in that moment or you are not in the running.
Source: BrightLocal Consumer Search Behavior Report, 2026 (1,227 consumers)read reviews before choosing
Almost everyone reads reviews when picking a local business, and 74% specifically want reviews from the last three months. Review count, rating and recency are also direct Map Pack ranking signals — the same thing wins you the position and the click.
Source: BrightLocal Local Consumer Review Survey, 2026 (1,002 consumers)The work behind the position.
Siran Gardening, from a standing start.
increase in traffic in the first month
enquiries per week from the profile alone, consistently
pages indexed on a brand new domain
Figures from Google Search Console and the client's own enquiry records.
Three ways in.
Ongoing management is where the compounding happens, and the one-off pass is the fastest fixed-price win. The guide is there for businesses who'd rather do it themselves — and we'd rather you did it properly than not at all.
Ongoing GBP Management
Most popularThe compounding option. We run your profile every week — posts, photos, reviews, Q&A and reporting — so your Map Pack position gets stronger month on month instead of drifting.
Includes set-up if your profile isn't already sorted
- Weekly keyword-optimised posts to your Google Business Profile, keeping the listing active and signalling relevance to Google
- Geotagged before-and-after photos uploaded consistently, with location data embedded so Google sees exactly where you operate
- Review generation strategy so your review count grows steadily — review volume and rating are direct Map Pack ranking signals
- Full profile audit and optimisation of business categories, service descriptions, Q&A and all profile attributes
- Coverage-area targeting across every town, county and postcode area you actually work in
- Monthly performance report showing your Map Pack positions, profile views and the traffic your profile is generating
- Competitor monitoring so we know where your competitors rank and can identify opportunities to outrank them
Rolling monthly — cancel any time with 30 days' notice. Set-up included if not already done.
One-off Optimisation / Set-Up
A finite job with a clear before and after. We build the profile properly once, hand it back fully optimised, and leave you with a calendar you can run yourself.
One-off fee, no ongoing commitment
Foundation — the set-up half
- Claim or verify the profile, or fix a duplicate or unverified listing
- Correct NAP details and set primary and secondary categories — the single biggest ranking lever, and the one most people get wrong
- Service areas, opening hours including bank holidays, attributes, accessibility and payment methods
- Website and appointment/quote links with UTM tagging, so GA4 actually attributes the traffic your profile sends
- Short name set, and your review link created and ready to share
Content pass — the optimisation half
- Business description rewritten around your primary service and area terms
- Services list built out properly — every service with its own description, which is free real estate almost nobody fills in
- Products or menu section built where it fits your trade
- 10–15 properly named and compressed photos, plus logo and cover image set correctly
- Q&A seeded: 5–8 real questions asked and answered from the business account
- First three posts published, plus a template and calendar so you can carry on
DIY Guide (PDF)
For businesses who'd rather do the work themselves but want solid advice from people who do this properly. The same method we follow, written out step by step so you can work through it at your own pace.
One-off payment — instant download, yours to keep
- The full set-up and optimisation process, in order, in plain English
- The category selection method that decides most Map Pack rankings
- What to post, how often, and what a good post actually looks like
- How to ask for reviews at the right moment without being awkward about it
- The mistakes we see most often on the profiles we audit
No call, no commitment, no follow-up sales sequence. Just the guide.
Rolling monthly — cancel any time with 30 days' notice. No minimum term, no lock-in contract.
We're confident enough in the work to offer it that way. If a month goes by and you don't think the management is delivering, you tell us and it stops.
Of people compare three businesses or fewer
Decide on a business within 30 minutes
Read reviews before choosing
What one new customer is worth.
Local work is rarely a one-off. A customer who finds you in the Map Pack and comes back — or puts you onto a neighbour — is worth far more than the first job. The figures below are an illustration using round numbers; swap in your own and the shape holds.
| Scenario | Monthly value | Annual value |
|---|---|---|
| 1 new regular customer per month from your profile | £400+ | £4,800+ |
| 1 additional one-off booking per month | £200+ | £2,400+ |
| Ongoing GBP management | £150 | £1,800 |
| Net return from just ONE new regular customer | £250+ | £3,000+ |
One new regular customer from Google covers the annual cost of management more than twice over. Everything above that is growth on a position that keeps compounding.
These figures are a worked illustration using round numbers, not a forecast or a guarantee. Your own return depends on your average job value, your conversion rate and your local competition — we'll happily run the same maths with your real numbers on a call.
Google Business Profile, answered.
Three parts, one plan.
Your profile gets people to the door. Your website closes it. Local SEO makes sure both are pointing the same way. Fix one in isolation and you'll usually just move the bottleneck.
Ready to get into the Map Pack?
Book a free 30-minute demo and we'll show you exactly where you rank today, and what it would take to move.