Case study

Direct Waste Services

How we helped Direct Waste Services get found online and win more waste & rubbish clearance work.

directwasteservices.co.uk/
Direct Waste Services website
The project

Waste clearance is a coverage-area business before it is anything else. A customer in Tunbridge Wells searching for a house clearance does not care that a firm technically covers Kent — they want to see their own town named back at them before they'll pick up the phone.

Direct Waste Services had the coverage but no way for Google to know it. We rebuilt the site around a service-area structure spanning more than twelve towns across Kent and East Sussex, so each town has a page that speaks to it directly rather than one catch-all list buried in a footer.

Underneath that, the site was rebuilt to our full standards: fast React build, clean heading structure, LocalBusiness and Service schema, and a quote path that takes two taps from any page on a phone.

What we delivered

  • Service-area page structure across 12+ Kent and East Sussex towns
  • Full standards rebuild in React
  • LocalBusiness and Service schema markup
  • Two-tap quote path from every page
  • Mobile-first layout for on-site enquiries
  • Analytics and Search Console setup

The build

A full standards rebuild — fast, mobile-first, and structured for local search from day one. Take a look at the live site to see it for yourself.

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